Levi 201

GQ UK recently reminded the world that wide-leg jeans are back. Truth is, they never left my wardrobe.

If you’re over 40 and still wearing denim like it matters — not just for comfort, but for character — this one’s for you. We’re not talking flash-in-the-pan fits. We’re talking jeans that carry weight — in story, in stitching, in stance.

Enter the Levi’s 201

Picked up in the ’90s, this is a faithful throwback to Levi’s early 1900s workwear. Technically a budget version of the 501 back then — but nothing about these feels second-tier. Single-stitched back pocket, cinch back, hidden rivets, raw selvedge denim that breaks in like leather. The fit? Wide, boxy, clean. Proper grown-man denim.

Why they still go hard:

Timeless cut

Zero logo flash

Fades better with age (just like us)

Wide-leg energy without trying to be cool

The Mystery of the 822s — One Pocket, Endless Style

Now to the enigma: a pair with a single back pocket, exposed rivets, cinch back, and an 822-stamped fly button — which points to Levi’s now-closed Valencia Street factory. If you know, you know.

These are likely based on pre-1901 501s — before the second back pocket was a thing. No arc stitching. No flashy labels. Just heavyweight denim, a clean profile, and a cut that hangs effortlessly. They’re not trying to go viral — they just exist right.

This is the kind of denim that starts conversations with people who pay attention.

Yes, wide-leg is trending again. But for some of us, it never stopped.

Vintage Levi’s don’t just follow the trend — they wrote the script.

Inspired by GQ’s guide to wide-leg jeans

Still stuck? We’ve got you. Here’s a sharp, scroll-stopping hit list of last-minute gifts for the modern dad who’s all taste, no time. Whether he’s into scent, tech, or timeless style — these will land. Hard.


Burberry Check Terrace Sneakers £550
Luxury on the low-top. Clean, classic, never trying too hard.

Pantherella Socks £20
Socks, but make them sartorial. These aren’t stocking fillers — they’re statements.

Saint Laurent Card Holder £210

For dads who don’t do bulky. Slick, sleek, iconic.


Maison Crivelli Oud Maracuja Candle £70
Luxury mood lighting. Complex and unforgettable.

AMI Paris Ribbed Wool Jumper £430
Summer knit that’s pure gallery-dad energy.

Cartier Reversible Belt
Black or tan? Doesn’t matter. You’re winning either way.

Oura Ring Gen 3 £279
Wellness that doesn’t scream tech bro. Just works.

Burberry EKD Baseball Cap £290
Heritage, meet hype. Grown-man casual done right.

EMBER Smart Mug² £126.65
For the man who hates lukewarm anything.

Tom Ford Ombré Leather £108

Bold, leathery, addictive. Dad-level alpha scent.


Soho Home Champagne Flutes £69
Celebrate in style. Elegant, sharp, and built for bubbles.

Sensate Relaxation Device £299
Deep calm in a high-stress world. Feels like future therapy.

Burberry just dropped a killer campaign — and I’m all in. Think muddy boots, ’90s attitude, and a playlist that still bangs.

So what’s a man over 40 wearing to festivals these days? Here’s my take: low-key luxury, comfort that doesn’t compromise, and pieces that actually get better in a field.

What I’m Wearing

Burberry Gabardine Cap
Persol 714 Black Sunglasses
Folk Shirt
Sandro Windbreak
Levi Vintage 201 Jeans
Burberry Ankle Wellies

Other Options That Slap


LOEWE x Paula’s Ibiza Canvas Logo Baseball Cap
Auralee Western Shirt
Bottega Veneta
Soft aviator sunglasses
BOTTEGA VENETA LIGHT COTTON TWILL CARGO TROUSERS
Jil Sander Chelsea Boots

Cool Britannia Reloaded. Glastonbury Vibes. 90s Spirit.

Burberry’s new Festival campaign drops today, and it’s a love letter to 1990s Britain – the era when music, fashion, and swagger ruled the airwaves. Think Liam Gallagher on main stage energy, Cara in a cagoule, Seungmin in checks, and Loyle Carner giving us modern Britpop flair.

It’s loud, nostalgic, and totally fresh – all wrapped in archive check and attitude. This one hits different if you were there the first time around.

My Edit – Burberry Festival Picks:


The Check Windbreaker – Iconic. Packs down but stands out.

The Logo Bum Bag – Sling it crossbody. Festival essential.

The Cotton Baseball Cap – Low-key, logo-heavy.

The Black Polo Shirt – Sleek with just a flash of check.

The Wide-Leg Trousers with Check Turn-Ups – Subtle until you sit.

The Rubber Rain Boots – Glasto-proof, front-row ready.


LV Tape Card Holder £585


Monogram canvas, neon tape, ultra compact. LV gets graphic.

TF Grained-Leather Wallet £252


Sleek, matte, grown-up luxury. The Tom Ford wallet that means business.

Casablanca Crochet Shacket £421


Sport meets summer escape. Open-weave perfection with tennis club energy.

Berluti Scritto Leather Backpack £3000


Artisan-crafted, Scritto-signed. Luxe backpack for the elevated commuter.

Prada Suede Sandals £860

Monochrome, logo-detailed, and unapologetically Prada. Refined feet only.


Wax London Didcot Shirt £135


Embroidered florals, short-sleeve silhouette, and a crisp ecru base. BBQ or beach club ready.

Custom New Balance 2002R POE


Custom work from @sashiko_gals — hand-stitched storytelling in motion. One-off heat.

ZEGNA Square-Frame Sunglasses £300


Grey acetate. Statement without shouting. Low-key luxe for sunny city days.

Canada Goose Rupert Rain Jacket £675

Sleek silhouette. Lightweight tech. Black Label polish for unpredictable weather.