Cool Britannia Reloaded. Glastonbury Vibes. 90s Spirit.
Burberry’s new Festival campaign drops today, and it’s a love letter to 1990s Britain – the era when music, fashion, and swagger ruled the airwaves. Think Liam Gallagher on main stage energy, Cara in a cagoule, Seungmin in checks, and Loyle Carner giving us modern Britpop flair.
It’s loud, nostalgic, and totally fresh – all wrapped in archive check and attitude. This one hits different if you were there the first time around.
My Edit – Burberry Festival Picks:
The Check Windbreaker – Iconic. Packs down but stands out.
The Logo Bum Bag – Sling it crossbody. Festival essential.
The Cotton Baseball Cap – Low-key, logo-heavy.
The Black Polo Shirt – Sleek with just a flash of check.
The Wide-Leg Trousers with Check Turn-Ups – Subtle until you sit.
The Rubber Rain Boots – Glasto-proof, front-row ready.